Hi waving hand, I'm Ejub Bicic

Ejub Bicic

I am a committed Product Lead specializing in product development, tech, innovation, strategy, and design.

My approach is holistic — collaborating with engineering, design, analytics, business, and marketing teams to create amazing products.

My enthusiasm lies in building great teams that can craft purposeful user experiences, harmonizing user needs and business objectives.

I am located in Sweden.

I speak English, Swedish, Bosnian, and a bit of Spanish.

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What I do

Product Development

Lead Teams

Startups

Brand Creation

User Experience

Digital Design

Strategic Planning

Organization Development

Experience

Co-Founder of Mathjälp Norrköping (2022-present)

  • Founded a non-profit to help families in need of food in our community.
  • In 2024, we helped 67 families and handed out 600 grocery bags at a value of 256 000 SEK, saving 3 300 kilos of food that would otherwise have been wasted.

Chief Product Officer at Quickbit (2019-2021)

  • Developed and launched mobile apps for customers to manage their digital currencies.
  • Managed a global product with transactions in more than 100 countries.
  • Scaled product and tech from 10 to 62 employees, whilst developing the company culture and balancing responsible growth with meeting the need to increase capacity.
  • Led 5 departments within Product — Product Development, Customer Service, Analytics, User Experience, and Marketing — building all from the ground up.
  • Built product roadmaps, managed product budgets, developed pricing strategies, implemented company-wide OKRs, and established KPIs for products.
  • Together with management, we took the company through the IPO process to become Sweden's first publicly listed cryptocurrency service.
  • Through partnership with an acquiring and issuing bank, we created a card program offering a VISA payment card for crypto payments to the customer base in Sweden.

Interim Chief Technology Officer at Quickbit (2019-2021)

  • Led 3 departments within Tech — Engineering, DevOps, and Security — including scaling up of in-house teams and phasing out offshore teams.
  • Managed the migration to a new transaction platform, handling hundreds of thousands of high-risk transactions each day.

Product Owner at Bonnier News Tech, Expressen (2014-2019)

  • Led the product teams responsible for news apps on several devices — including mobile, tablet, watch, and TV — and introduced an in-app subscription model for paid news.
  • Worked with Editorial, redesigning and rebuilding the mobile apps using native technology to increase customer engagement through service speed, ease-of-use, and push notifications.
  • Collaborated closely with Ad Revenue and Business teams, implementing new ad formats, positions, and business logic, increasing ad revenue by 26% on mobile.
  • Managed a project where machine learning was used to identify and create customer segments to serve personalised experiences.

Co-Founder of Perspective Studio (2015-2018)

  • Co-founded a design studio offering interior architecture services, opening an interior store in Stockholm's city center and an online store.
  • Second year in business developed 5 residential and 3 commercial spaces.

User Experience Designer at SEQR (2011-2015)

  • Worked with Sweden's first mobile in-store payment service, creating the user experience for all touch points — apps, payment flows, and in-store physical payment experience.

Self-Employed Developer and Designer (2008-2013)

  • Provided 11 small businesses with web development and design services, including a car rental, beer brand, flower shop, packaging company, and consultancy agency.

Project Manager at Ung Företagsamhet (JA Sweden) (2009-2010)

  • Managed relationships with politicians, school principals, and teachers to provide programmes in entrepreneurship to high school students, giving them the opportunity to start and run a business during an academic year.

Co-Author of 1000 Questions (2008-2009)

  • As part of a high school programme, I co-started my first business, publishing the children’s book 1000 Questions, 208 pages with answers to one thousand questions kids ask their parents.
  • Junior Achievement (JA) award for Best Company, Salesperson, and Product.

Education

Business Administration and Management at Stockholm University (2011)

Business administration, organizational theory, decision and risk analysis

Certified Scrum Product Owner® (2017)

Featured Work

Hard Skills

  • Background as a developer with great understanding of engineers and technical conversations
  • Product strategy, development, and management
  • Technical management
  • Agile development
  • UX design & research
  • Mobile app development (iOS, Android, TV, Wearables)
  • Product analytics, KPIs, OKRs
  • Proficient analytical abilities
  • Ad tech optimization and monetization
  • Product budgeting and roadmap planning
  • E-commerce operations
  • Public company readiness
  • Payments, in-app purchases, subscriptions, crypto, fiat, pricing strategies

Soft Skills

  • Visionary thinking and curiosity
  • Leadership, team building, and mentorship
  • Strong communication skills
  • Comfortable with public speaking
  • Results-oriented mindset
  • Cross-functional collaboration
  • Adaptability and growth mindset
  • Stakeholder alignment across business, tech, and design
  • Entrepreneurial initiative
  • Cultural development and team scaling
  • Empathy-driven approach to user and community needs

Languages

Swedish flag Swedish - Native

Bosnian flag Bosnian - Native

UK flag English - Advanced

Spanishflag Spanish - CEFR B2